Case Study: Direct-to-Consumer Jewelry Brand achieves 12% lower CAC and 13% revenue growth with Fospha

Fospha helped a Direct to Consumer brand reduce the cost of acquiring customers while growing revenue

Consumer Jewelry Brand, a California‑based direct‑to‑consumer, Facebook‑first jewelry company, was seeing fast early growth but then faced diminishing returns and rising Customer Acquisition Cost. They engaged Fospha to provide a measurement and growth platform and to stitch together customer journey tracking across Facebook, Instagram, Display and Email to uncover true CAC and channel performance.

Fospha onboarded in two weeks, implemented cross‑channel tracking and a transparent view of what activity drove sales, then redistributed spend to lower CAC and unlock growth. As a result Fospha reduced Customer Acquisition Cost by 12%, enabled confident additional Facebook investment, and helped the brand reinvest savings to drive 13% year‑over‑year revenue growth, while also identifying further email revenue opportunities; the solution paid for itself within 30 days.