Case Study: Footasylum achieves 32% year-over-year revenue growth with Fospha

Footasylum boosts blended revenue 32% YoY with Fospha

Footasylum, a UK-based streetwear and sportswear retailer, faced a significant measurement challenge. They relied on Last Click attribution and inconsistent ad platform data, which made it impossible to prove the value of their upper-funnel marketing campaigns and confidently allocate their budget. This lack of a single source of truth hindered their ability to make a compelling case for increased investment in demand generation.

Fospha implemented its full-funnel measurement solution, providing Footasylum with granular, year-on-year data. This allowed the team to prove that Paid Social was driving 20 times higher ROAS than previously reported and identify scalable opportunities with tools like Beam. As a result, Footasylum optimized its media mix, significantly increasing investment in channels like TikTok and Meta. With Fospha, Footasylum achieved a 32% year-over-year revenue growth during the peak period and a 10% increase in Paid Media ROAS.

Footasylum