Fospha
84 Case Studies
A Fospha Case Study
END. Clothing, a high-end streetwear retailer, relied on Google's Performance Max and Paid Search for revenue but struggled to measure their individual and combined impact. This lack of clear attribution made it difficult to justify increased investment and optimize their budget allocation. They turned to Fospha for a full-funnel measurement solution to address this challenge.
By implementing Fospha, END. Clothing gained granular insights into their campaign performance, which allowed them to validate the high ROAS of PMAX and understand Paid Search's role in brand discovery. This data-driven approach enabled them to more than double their PMAX and Paid Search spend in 2024. Fospha's solution contributed to an 84% higher blended revenue year-over-year and freed up the team's time for more strategic work.