Case Study: Cult Beauty achieves 10x Pinterest revenue growth with Fospha

Cult Beauty drives 10x Pinterest revenue growth with Fospha

Cult Beauty, a premium online beauty retailer, faced a challenge in scaling its Pinterest investment for new customer acquisition. A last-click attribution model was systematically under-crediting the channel's full-funnel contribution, creating internal misalignment and making it difficult to build a confident case for increased spend. Fospha's full-funnel marketing mix modeling (MMM) was used to reveal Pinterest's true revenue impact.

Fospha implemented a joint support program with Pinterest, providing Cult Beauty with full-funnel visibility and expert strategist support. The solution gave the team the data-backed confidence to scale investment across all campaign objectives. As a result, Fospha helped deliver a 10x year-over-year growth in Pinterest revenue and an 11x increase in new customer conversions, alongside a 5% uplift in overall blended revenue.

Cult Beauty