Case Study: Crew Clothing drives 69% YoY revenue growth with Fospha and Google

Crew Clothing drives 69% YoY revenue growth with Fospha

Crew Clothing, a British heritage lifestyle brand, faced the challenge of proving the long-term impact and efficiency of its digital marketing investments to accelerate its growth. To address this, they partnered with Fospha and Google to take part in a structured experiment program, utilizing Fospha's full-funnel measurement to validate key growth hypotheses.

By implementing Fospha's daily measurement capabilities, the partnership ran experiments to optimize new customer acquisition and scale Google Demand Gen campaigns. The solution delivered transformational results, including a 69% year-over-year blended revenue growth, a 96% increase in new customer conversions, and a 37% uplift in ROAS across Google channels, proving Fospha's ability to quantify both direct and cross-channel impacts.

Crew Clothing