Case Study: Cove achieves record revenue growth with Fospha

Cove boosts revenue 60% after relaunching Snapchat with Fospha

Cove, a leading home security provider, faced a challenge in measuring the full impact of their upper-funnel marketing activities, particularly with Paid Social channels like Snapchat. Their existing attribution solutions could not adequately quantify this value, leading them to pause their Snapchat advertising budget. They partnered with Fospha to gain better measurement capabilities through its marketing analytics platform.

By implementing Fospha, Cove was able to uncover that their previous last-click attribution had massively undervalued Snapchat, capturing less than 1% of its conversions. With this new data, Cove confidently relaunched and scaled their Snapchat ads. The results were significant, including a 60% increase in blended revenue, a record-breaking highest revenue day, and a 20% drop in channel CPA after just five weeks, proving Fospha's value in unlocking efficient growth.

Cove