Fospha
86 Case Studies
A Fospha Case Study
The customer, Corston Architectural Detail, faced the challenge of launching a new Demand Gen channel in its French market, which was heavily reliant on Search and PMAX. Without a framework for scaling, this move felt risky. The vendor Fospha provided the solution through its services and Google's Q4 Peak Support Program.
Fospha delivered spend plans for incremental scaling, allowing the channel to be introduced gradually. The results were significant, including a 47% uplift in overall Google revenue year-over-year. At a blended level, this translated to a 23% revenue uplift and an 11% improvement in ROAS. Fospha became the client's source of truth for digital performance.