Case Study: Corston Architectural Detail achieves +23% Google revenue with Fospha

Corston Architectural Detail boosts Google revenue 23% with Fospha

Corston Architectural Detail, a premium brand for home hardware and fittings, faced the challenge of scaling its high-performing Google advertising. They struggled to justify investment in upper-funnel activities due to a lack of visibility into its true impact on performance. To address this, they turned to Fospha and its full-funnel measurement platform.

Fospha implemented a strategy that launched Google Demand Gen campaigns to drive discovery among new audiences. Using Fospha's platform to track results, Corston saw that these upper-funnel efforts became their most efficient Google channel and significantly boosted performance across other campaigns. The results included a 23% increase in Google revenue, a 15% improvement in overall Google ROAS, and a 25% ROAS improvement for Performance Max campaigns.

Corston Architectural Detail