Case Study: Callaway Golf achieves 15% blended revenue growth with Fospha

Callaway Golf uncovers 96% of hidden paid social revenue with Fospha

Callaway Golf, a premium golf equipment and apparel company, faced a challenge in accurately measuring the performance of its paid social media channels on Meta and TikTok. Using Last Click attribution, the company was fundamentally misrepresenting channel value, which caused budget decisions to skew toward lower-funnel channels and undervalue the demand creation activities that were actually driving growth. To gain full-funnel visibility, Callaway partnered with Fospha and its impression-led media mix modeling solution.

Fospha implemented its always-on measurement solution to replace Last Click attribution. This revealed that Last Click had been hiding 96% of Callaway's paid social revenue. With trusted data from Fospha, Callaway confidently scaled TikTok spend by 18x and grew Meta spend, leading to a +6% blended ROAS uplift and a +14% spend growth. Fospha's solution provided the clarity needed to turn measurement into a competitive advantage.

Callaway Golf