Case Study: boohooMAN scales ROAS and revenue with Fospha

boohooMAN boosts Meta ROAS by 13% with Fospha

boohooMAN, an online fashion retailer operating at an enterprise scale, faced the challenge of maximizing growth opportunities across thousands of daily campaigns, especially during peak periods like BFCM. Platform-native metrics often distorted performance signals, making it difficult to translate insights into timely budget actions. As the brand expanded into the competitive US market, boohooMAN required reliable incremental measurement from Fospha to confidently scale investment and stay ahead of rising acquisition costs.

Fospha implemented its Prism automation layer, which connects its Measurement OS to daily budget execution through Smartly's Predictive Budget Allocation. This solution automatically directed spend toward the highest incremental opportunities. The results included a 13% higher Meta ROAS, a 1.9x revenue growth during BFCM, and a 56% revenue increase in the US market, all while maintaining stable efficiency and significantly expanding new customer acquisition.

boohooMAN