Case Study: Avado achieves 30% ROI increase and £200,000 AdWords savings with Fospha's MTA solution

AVADO consolidated their data and increased ROI by 30%

Avado is an e‑learning platform delivering professional training and digital programs for high‑profile companies. Facing limited visibility into marketing channel performance, overreliance on AdWords, and fragmented online/offline customer data, Avado engaged Fospha to provide a Customer Data Platform (CDP) and Multi‑Touch Attribution (MTA) to create a single view of the customer journey and improve marketing measurement.

Fospha consolidated Avado’s site interactions in a CDP, layered in offline CRM cost and revenue data, applied its MTA model and integrated with Kenshoo to run zero‑performance keyword analysis. Fospha found 32% of keyword spend drove no conversions and 20% were under‑invested, enabling Avado to save £200,000 in AdWords spend and achieve a 30% increase in ROI.

Avado

James Elias

Managing Director