Case Study: Leading Loan Providing Company achieves 50% direct mail savings and higher response rates with Fospha

Attributing Online and Offline Marketing Campaigns for a Leading Loan Provider

Leading Loan Providing Company faced the challenge of attributing the impact of offline direct mail alongside online activity and needed full end-to-end visibility of the customer journey. Fospha delivered its multi-channel attribution and data-joining solution to improve data quality, consolidate scattered data sources, and explore how mailing-list features and customer behavior drive response rates.

Fospha implemented granular campaign attribution modelling, identified missing or incomplete records, and joined online and offline datasets to optimize targeting. As a result, the client cut direct mail costs by 50%, discovered that some professions never respond while certain locations and small/micro companies perform much better, and found that sending two letters to one person increased response rates by 30%—all enabled by Fospha’s analysis and modelling.