Case Study: ARNE doubles TikTok revenue with Fospha

ARNE more than doubles TikTok conversions with Fospha

ARNE, a rapidly growing minimalist clothing brand, faced challenges in accurately attributing sales to specific marketing touchpoints, particularly with upper-funnel channels like TikTok. They partnered with Fospha to gain a full-funnel view of their marketing performance. Fospha's measurement revealed that traditional last-click attribution was capturing less than 1% of the conversions actually driven by their TikTok activity, indicating significant untapped potential.

Using Fospha's Beam, an incremental forecasting tool, ARNE identified the precise headroom available in TikTok. Based on Beam's predictions, they ran a two-week test at nearly 150% higher spend. The test was a success, with TikTok conversions soaring by 130% and driving significant incremental revenue without any extra overall cost. Fospha provided the data-driven confidence needed to reallocate budget effectively and double channel revenue.

ARNE