Fospha
84 Case Studies
A Fospha Case Study
Apfelkiste.ch, a leading Swiss online marketplace, faced challenges in scaling its TikTok advertising due to inaccurate native reporting and an inability to measure the channel's true impact within its complex multi-channel marketing mix. This lack of full-funnel visibility led to conservative budgets and stalled performance. The company partnered with Fospha to implement its full-funnel measurement solution.
Using its Core and Beam products, Fospha provided Apfelkiste.ch with granular, daily measurement and incremental forecasting. This gave the team the confidence to significantly increase its TikTok investment. As a result, Apfelkiste.ch achieved a 65% average daily revenue lift and a 66% increase in daily spend on TikTok while maintaining a stable 10x ROAS, successfully turning the channel into a powerful growth engine.