Case Study: Andie Swim achieves 10X more TikTok value visibility with Fospha

Andie Swim drives 9.5X more TikTok conversions with Fospha

Andie Swim, a US luxury swimwear brand, struggled with the limitations of last-click attribution, which prevented them from accurately measuring the full value of their marketing channels. To gain complete full-funnel visibility, they implemented Fospha's measurement platform.

Fospha's modeling revealed that last-click had been underreporting the value of paid social, showing TikTok drove 9.5X more conversions than previously thought. By using Fospha's data to optimize their channel mix, Andie Swim rapidly scaled TikTok ads, resulting in a 5X increase in weekly revenue from the channel and a 25% lower CPA than the cross-channel average.

Andie Swim