Case Study: Adanola achieves explosive ROAS growth with Fospha

Adanola boosts US blended revenue 2.15X with Fospha

Adanola, a fashion and athleisure brand, faced challenges in scaling its global growth due to the limitations of last-click reporting. This made it difficult to justify investments in upper-funnel campaigns and constrained their US expansion plans with high customer acquisition costs. They partnered with Fospha to implement its full-funnel measurement solution to prove the long-term ROI of their paid social efforts.

By embedding Fospha's dashboards and Beam forecasting tool into their daily operations, Adanola adopted an always-on, data-driven approach. This solution gave them the confidence to aggressively scale upper-funnel spending. The results were significant, including a 2.15x blended revenue uplift in the US, a 48% increase in UK ROAS, a 96% ROAS increase on Meta, and a 43% drop in customer acquisition cost, enabling successful expansion.

Adanola