Case Study: Abyat achieves +34% blended revenue growth with Fospha

ABYAT grew blended revenue by 34% YoY with Fospha

ABYAT, a leading home improvement and furniture retailer in the Middle East, faced challenges with its marketing measurement. The team was constrained by Last Click attribution, which limited their ability to confidently scale investment across the full funnel. They struggled to defend upper-funnel spending under executive scrutiny and needed a more transparent, defensible measurement system from their vendor, Fospha.

Fospha provided a solution with its measurement platform and Model Spotlight feature, which offered step-by-step visibility into how attribution credit was allocated. This transparency allowed ABYAT to reallocate its budget confidently despite significant cuts. As a result, Fospha helped ABYAT achieve a +34% year-on-year growth in blended revenue across Q3 with 52% less spend, and a +52% growth over the Saudi National Day period with 35% less spend.

ABYAT