Case Study: Huel boosts new customer conversions by 54% with Fospha

54% increase in new customer conversions in 6 months

Huel, a nutrition brand experiencing high growth through Facebook advertising, faced challenges with market saturation and a complex multi-channel strategy. They struggled to accurately measure channel performance and customer acquisition costs, relying on gut feeling instead of data. This made it difficult to justify top-funnel spending and identify over-saturated campaigns, prompting them to seek a solution from Fospha.

Fospha provided a consistent source of truth with its measurement platform, which uses a model incorporating clicks, impressions, and offline advertising. This allowed for accurate, apples-to-apples comparisons across channels. Leveraging Fospha's Budget Planner product, Huel immediately cut its Facebook spend by over 20% without losing revenue. Most significantly, using Fospha data enabled Huel to scale its top funnel and achieve a 54% increase in new customer conversions within six months while staying within its target customer acquisition cost.

Huel