Case Study: 111SKIN boosts blended revenue by 40% with Fospha

111SKIN boosts blended revenue by 40% with Fospha

111Skin, a luxury skincare brand, was struggling to accurately measure the performance of its marketing channels. Their previous last-click attribution model was severely undervaluing their paid social efforts, making it difficult to confidently assess the potential of new channels like TikTok. This lack of a trusted measurement solution prevented them from expanding their advertising strategy.

By implementing Fospha's full-funnel measurement platform, 111Skin gained a clear view of cross-channel performance. This data revealed their paid social channels were driving far more conversions than previously thought, giving them the confidence to launch and scale TikTok advertising in the US. As a result of using Fospha's insights, 111Skin boosted its blended revenue by 40%, increased its blended ROAS by 33%, and found that TikTok quickly became a top-performing channel with a 22% higher ROAS than their paid social average.

111Skin