Case Study: Jay’s Bus Service improves safety, hiring, and parent communication with ForwardSlash

Jay’s Bus Service serves 150+ schools and 75,000 children daily with ForwardSlash

Jay's Bus Service, a leading school bus provider transporting over 75,000 children daily, faced a shortage of drivers that led to route delays and a high volume of customer complaints. They turned to vendor ForwardSlash to create a new website that could address these hiring and customer satisfaction challenges.

ForwardSlash implemented a multi-functional website that positioned Jay's as a quality employer to attract drivers and featured an integrated application portal to streamline hiring. They also built a parent notification system from the ground up to send text alerts about bus delays. This solution greatly reduced customer aggravation, increased satisfaction, and provided Jay's with a single site that functions as a powerful branding and operational tool.

Jay’s Bus Service