Case Study: Kadra achieves booming online sales with ForwardSlash

Kadra boosts sales with ForwardSlash by going paperless and adding one-click reordering

Kadra, a rapidly-growing wholesaler of high-end kitchenware, turned to vendor ForwardSlash to establish a strong digital presence. Their challenge was moving their thriving business, which relied on offline processes like paper forms and catalogs for their sales representatives, completely online.

ForwardSlash implemented a comprehensive solution that included crafting Kadra's visual and verbal brand identity and developing a custom digital platform. This included a seamless iPad application for sales reps to place orders on behalf of customers and a customer-facing e-commerce site with robust search and list management. The solution was fully integrated with Kadra's existing ERP system. As a result, business for the customer boomed; their customer base grew and sales soared. ForwardSlash continues to maintain and improve the site to ensure an exceptional customer experience.

Kadra