Case Study: Capri Optics streamlines wholesale ordering and boosts order volume with ForwardSlash

Capri Optics grows wholesale orders to thousands weekly with ForwardSlash

Capri Optics, a manufacturer of high-quality eyewear, faced challenges with their underperforming wholesale website. Their B2B clients preferred ordering via catalog and email or fax, and the site failed to highlight new collections. Internally, their manual order processing was inefficient. They partnered with ForwardSlash to streamline their wholesale orders and internal fulfillment processes.

ForwardSlash conducted an intense discovery to understand the client's needs and built a new, fully optimized site. The solution provided an engaging, frictionless experience for buyers and integrated custom software to automate internal systems. As a result, Capri Optics now receives thousands of orders weekly through the site, significantly increasing wholesale volume and enabling scalable growth. The ForwardSlash team revolutionized their fulfillment process, handling the ever-increasing order volume seamlessly.

Capri Optics