Case Study: Neuhaus achieves unified omnichannel commerce with FORWARD

Neuhaus launches unified e-commerce across 50 countries with FORWARD

Neuhaus, a notable Belgian chocolatier, was looking for an integrated e-commerce platform to unify its online and offline customer experiences across over 50 countries. Their challenge was to create a high-performance webshop that could handle the complexity of their products and the importance of the gifting experience. They partnered with FORWARD to achieve a quick time to market and a worldwide rollout.

FORWARD built a high-performance European and US webshop for Neuhaus using the Salesforce Commerce Cloud, integrating it with Marketing Cloud for communication. The solution included a personalized wishlist feature, multi-location shipping, and AI-powered search. The implementation provides a foundation for a future omnichannel strategy and a single customer view. The E-Commerce Manager stated the new platform will result in sustainable growth and high customer satisfaction.

Neuhaus