Case Study: JBC achieves improved omni-channel customer experience with FORWARD

JBC expands omni-channel shopping across 145 stores with FORWARD

JBC, a Belgian fashion retailer, faced slowing growth in its online shop due to intense e-commerce competition. To accelerate online turnover and create a simpler shopping experience, JBC called on FORWARD and utilized their FastForward Commerce Cloud Accelerator solution.

FORWARD implemented an omni-channel strategy with a mobile-first approach to provide a seamless customer experience across all platforms. The solution improved the online search tools and integrated various systems. As a result, JBC achieved an improved customer experience on all channels and a fully integrated omni-channel approach.

JBC