Case Study: Benjamin Bridge Winery launches Piquette Zero with Forward Creative

Benjamin Bridge Winery launches Piquette Zero with Forward Creative in 5 key deliverables

Benjamin Bridge Winery engaged Forward Creative with the challenge of launching Piquette Zero, an alcohol-free beverage, into a fast-growing and competitive market. They needed to establish a strong, differentiated brand identity that would appeal to new health-conscious consumers while maintaining loyalty among their existing customer base, all supported by a cohesive digital-first marketing plan.

Forward Creative implemented a solution beginning with extensive market research to define a distinct brand positioning. They developed audience personas and a digital-first strategy that included influencer outreach, social media planning, and website development to compellingly tell the product's story. The results included a clear premium positioning for Piquette Zero, detailed audience personas to guide initiatives, and a complete marketing strategy aligned with Benjamin Bridge's reputation for quality.

Benjamin Bridge Winery