Case Study: Yorkshire Water achieves 1.9 million+ impressions and stronger awareness with Forward And Thinking

Yorkshire Water drives 1.9 million+ impressions with Forward And Thinking

Yorkshire Water needed to increase awareness of its smart meter rollout and shift water usage behaviors across the Sheffield region. The utility company partnered with Forward And Thinking to create an engaging, wide-reaching campaign to address this challenge.

Forward And Thinking implemented a fully integrated cross-channel strategy using TV, digital audio, billboards, paid social, Google Search, and YouTube. The campaign delivered over 1.9 million impressions, achieving deep saturation in Sheffield. Key results included over 260,000 TV impressions, a 98.64% video completion rate, and a 219% overdelivery on billboard impressions, significantly enhancing visibility and establishing a benchmark for effective public sector communication.

Yorkshire Water