Case Study: Bath College boosts summer enrolment awareness with Forward & Thinking's multi-channel campaign

Bath College boosts summer enrolment with Forward And Thinking’s 24,812-impression ITVX AdPause campaign

Bath College partnered with Forward And Thinking to boost awareness and drive student enrolments during the highly competitive and saturated summer recruitment period. The challenge was to cut through the advertising noise and effectively connect with prospective students and their key influencers.

Forward And Thinking implemented a multi-channel campaign using ITVX AdPause, digital audio, and targeted outdoor advertising. The solution successfully delivered exceptional visibility and strong engagement, with the ITVX activity outperforming its plan by delivering 24,812 impressions and the audio campaigns achieving listen-through rates of over 97%. The results provided meaningful enrolment momentum for Bath College.

Bath College