Case Study: Uncle Toby’s drives brand awareness and consumer engagement with Forward Agency’s Energy Exchange Café activation

Uncle Toby’s drives 13 million steps exchanged with Forward Agency

Uncle Toby’s, a food company with over 100 years of history, faced the challenge of staying relevant and resonating with a new generation of consumers as it repositioned itself as the 'Natural Energy Company'. The brand wanted to bring this new positioning to life in an interactive way that would engage consumers and earn media coverage. To address this, they worked with Forward Agency on a consumer PR activation.

Forward Agency created the world’s first Uncle Toby’s Energy Exchange Café, a pop-up experience where consumers could exchange steps from their everyday activities for bespoke oat-based dishes. The activation was launched with a well-known TV personality to generate media interest. The results were significant: over 2,500 people exchanged 13 million steps during the three-day event, and the campaign achieved 50 media stories with over 12 million opportunities to see, plus extensive social media reach. Forward Agency successfully drove brand awareness and engagement for Uncle Toby’s.

Uncle Toby’s