Case Study: Uncle Tobys boosts brand awareness and consumer engagement with Forward Agency

Uncle Tobys - Customer Case Study

Uncle Tobys worked with Forward Agency to help reposition the brand as the “Natural Energy Company” and stay relevant with a new generation of consumers. The challenge was to bring to life the idea that the fuel you put in creates the energy you put out, in a way that would engage Australians and generate earned media around their energy needs.

Forward Agency created the Uncle Tobys Energy Exchange Café, a world-first pop-up activation where consumers could exchange their step energy for bespoke oat-fuelled dishes. The campaign generated 13 million steps exchanged by more than 2,500 people over three days, 50 media stories with an OTS of over 12 million, and 195 social posts reaching an OTS of over 2 million.

Uncle Tobys