Case Study: NIVEA boosts sun protection awareness with Forward Agency

NIVEA drives 73 million media OTS with Forward Agency

The customer NIVEA faced the challenge of launching its new SUN UV Face range in the highly competitive suncare category. To stand out and establish itself as a sun protection expert, NIVEA partnered with Forward Agency to increase visibility and address consumer knowledge gaps about sun safety.

Forward Agency implemented a solution that included consumer research and a media outreach campaign with dermatologists. They distributed product samples to key media and influencers, encouraging social sharing about sun safety. This strategy achieved 117 media features and over 73 million opportunities-to-see, with coverage in top-tier outlets across Australia and New Zealand.

NIVEA