Case Study: NIVEA boosts sun protection awareness with Forward Agency

NIVEA - Customer Case Study

The customer NIVEA faced the challenge of launching their new NIVEA SUN UV Face range in a crowded sun care market and needed to stand out, establishing themselves as the expert in sun protection. The vendor, Forward Agency, was engaged to manage this challenge through a public relations and marketing campaign.

Forward Agency implemented a solution based on a consumer research study, which they used to craft a media outreach campaign. They partnered with dermatologists and engaged key media and influencers by distributing product samples to promote sun safety. This strategy resulted in 117 media features and over 73 million opportunities-to-see, achieving significant coverage in top-tier news and beauty publications across Australia and New Zealand.

NIVEA