Case Study: Grey Goose reaffirms premium vodka positioning with Forward Agency’s Taste By Appointment campaign

Grey Goose drives 35 media features and 355 social clips with Forward Agency

The customer, Grey Goose, a leading premium vodka brand in Australia, faced challenges from new competitors, a fragmented media landscape, and shifting consumer preferences. Their goal was to reaffirm their position as a top-tier spirit. They partnered with Forward Agency to address this.

Forward Agency implemented a solution called 'Taste By Appointment,' a series of exclusive influencer dinners hosted by the brand's global ambassador. This event-based campaign targeted key tastemakers to educate them on the brand's quality. The results were significant, including 155 influential attendees across 10 events, 35 media features with over 10 million opportunities-to-see, and 355 social media clips driving over 13,000 engagements. This strategy by Forward Agency successfully drove aspirational positioning through earned media and premium experiences.

Grey Goose