Case Study: Grey Goose reaffirms premium vodka leadership with Forward Agency

Grey Goose - Customer Case Study

Grey Goose, Australia’s number one premium vodka, faced growing pressure from new competitors, a fragmented media presence, and shifting consumer preferences. Forward Agency helped the brand address this challenge with a premium PR and events-led approach designed to reaffirm Grey Goose’s position as the “World’s best tasting vodka.”

Forward Agency created “Taste By Appointment,” an invitation-only influencer dinner series in Sydney and Melbourne hosted by global brand ambassador Joe McCanta. The campaign brought together 155 tastemakers across 10 events, generated 35 media features with an OTS of over 10 million, and produced 355 social clips that drove more than 13,000 likes, comments, and shares.

Grey Goose