Case Study: The Elizabeth Glaser Pediatric AIDS Foundation drives action toward an AIDS-free generation with Forum One

The Elizabeth Glaser Pediatric AIDS Foundation strengthens AIDS-Free messaging with Forum One

The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), a leader in the global fight to end HIV and AIDS, needed to cut through the noise of other global priorities to raise awareness and drive action. Their work had become highly technical, and they required a new narrative to connect their origin story to their broadened mission. Forum One partnered with them on a strategy and messaging initiative to address this challenge.

Forum One developed an organizational messaging framework, an updated brand identity, and supporting communications tools. This refreshed narrative, reflected online and offline, helps EGPAF tell a more engaging and cohesive story about their complex work. The solution strengthened their strategic messaging to fight for an AIDS-Free Generation and has helped drive action to meet the greatest needs in the world's most affected regions.

The Elizabeth Glaser Pediatric AIDS Foundation