Case Study: Climatelinks grows newsletter engagement with Forum One

Climatelinks - Customer Case Study

Climatelinks, a USAID global knowledge portal for climate change and development, wanted to strengthen audience engagement and grow its subscriber base. Forum One supported the team with analytics, engagement strategy, and content strategy to better connect users with its digital content, including the website and email newsletter.

Forum One implemented an audience-driven engagement strategy that reworked the newsletter layout, added stronger calls to action across the site, and encouraged more user-contributed content such as success stories and blog posts. The changes quickly improved performance, with newsletter subscriptions rising to an average of 31 new subscribers per week, more than doubling the previous average of 12, while also increasing audience contributions.

Climatelinks