Case Study: the Consumer Financial Protection Bureau reaches diverse audiences with Forum One’s content strategy

CFPB boosts Twitter impressions 45% with Forum One

The Consumer Financial Protection Bureau (CFPB), a federal agency, needed to ensure its complex financial information was clear, consistent, and accessible across diverse channels for multiple audiences. Its challenges included outdated web content, Spanish translation errors, and a need for a better email strategy. Forum One provided content strategy and embedded editorial support services to address these issues.

Forum One implemented a strategic approach to content creation, managing the CFPB’s email marketing and social media, providing plain language and SEO reviews, and overseeing accurate Spanish translations. This solution significantly increased engagement and reach. The measurable impact included a 45% increase in Twitter impressions, over 47.8 million visitors to the Ask CFPB resource, and an email boot camp with a 34% average open rate. Forum One edited over 2,000 pages of content and published more than 8,000 social media posts.

Consumer Financial Protection Bureau (cfpb)