Case Study: American Jazz Museum creates a vibrant new brand with Forum One

American Jazz Museum launches a Gold w3 Award-winning brand with Forum One

The American Jazz Museum, located in Kansas City's historic 18th & Vine Jazz District, needed to reposition its brand to better reflect the excitement and vibrancy of jazz and its deep community history. They partnered with Forum One for a comprehensive rebranding initiative that included audience research, brand strategy, and design services to create a new, cohesive visual identity.

Forum One developed a vibrant and flexible brand system for the museum, which included a custom typeface and new branding for its venues and programs. The new identity successfully positioned the museum as a beacon of rich history, eliciting an overwhelmingly positive emotional response from the museum's leadership and team. Forum One's work attracted national audiences and was recognized with several industry awards, including a Gold w3 Award and a Best Arts Website WebAward.

American Jazz Museum