Case Study: Outlaw Rum Company builds a premium rum brand and packaging experience with FortyTwo Studio

Outlaw Rum Company wins Graphis Gold with FortyTwo Studio

The Outlaw Rum Company, a spirits producer, wanted to create a brand and bottle for a premium rum that could rival fine whiskies. They approached FortyTwo Studio for a comprehensive solution including brand creation, packaging, and e-commerce services to establish their challenger identity in the market.

FortyTwo Studio developed a brand identity rooted in the product's unique story of being born in Trinidad and matured in Scotland. The solution included detailed bottle design with a three-level direct-to-bottle print, art direction, and a fully responsive e-commerce website. The work was recognized as a finalist for the SDA Packaging award and won a Graphis Gold award, successfully launching the product with exceptional brand delivery.

Outlaw Rum Company