Case Study: Unrefined Bakery broadens its audience with Fortunato

Unrefined Bakery expands beyond niche markets after 10 years with Fortunato

Unrefined Bakery, a bakery serving the DFW community, faced the challenge of expanding its audience beyond its niche gluten-free and vegan market to appeal to a more general audience. They partnered with the branding and advertising agency Fortunato to achieve this growth.

Fortunato's solution was to create a rebrand focused on the unexpected deliciousness of the bakery's treats, using photography of real food and a distinctive tone of voice to emphasize taste and personality. This new branding was promoted through a strong social media presence, digital and search advertising, and strategic out-of-home placements. The efforts by Fortunato successfully elevated the brand, drove broader taste appeal, and attracted more people to the stores.

Unrefined Bakery