Case Study: American Advertising Federation Dallas Chapter hosts a safe, successful awards show with Fortunato

American Advertising Federation Dallas Chapter boosts membership and sponsorship revenue with Fortunato

The American Advertising Federation Dallas Chapter faced the challenge of safely hosting their annual advertising awards show during a global pandemic while ensuring it remained a successful and engaging event. The branding and advertising agency Fortunato was tasked with developing a solution.

Fortunato created a comprehensive concept that took safety protocols to an extreme, which was promoted through a social campaign. Their solution included a virtual awards event where winners received a locked box containing their trophies and party supplies; the combination was shared via social media. The campaign drove high engagement, particularly when top awards were delivered in person by staff in hazmat gear. As a result, Fortunato helped AAF Dallas host a safe and successful event that increased membership and sponsorship revenue during a challenging year.

American Advertising Federation Dallas Chapter