Case Study: Dentsu accelerates process discovery and automation with FortressIQ

How Dentsu Streamlined Process Automation with FortressIQ

Dentsu, a global media and advertising network, sought to accelerate process automation and gain granular insights into complex workflows that crossed internal organizational boundaries. To overcome the challenge of slow, manual process discovery, they implemented FortressIQ's AI-powered process intelligence platform to automatically mine and map their business processes.

FortressIQ automatically discovered, modeled, and documented over 2,200 processes in just five months with a team of only two people, a task that would have required 30 people manually. This provided unparalleled operational intelligence from over 19 million events, resulting in over 80 auto-generated process definition documents. These detailed insights allowed Dentsu to identify best practices, optimize workflows, and significantly accelerate its broader automation initiatives, leading to increased productivity and client satisfaction.

Dentsu

Max Cheprasov

Chief Automation Officer