Case Study: Walner Law boosts qualified leads and brand recognition with Fortress

Walner Law increases conversion rate by 101% with Fortress

Walner Law, a Chicago-based personal injury law firm, faced the challenge of refreshing its long-standing brand to generate a resurgence of qualified leads and increase awareness in a highly competitive market. They partnered with the vendor Fortress for a comprehensive solution involving brand identity rework and multi-channel marketing.

Fortress created a modern new brand identity for Walner Law and implemented a strategy combining digital and physical marketing. This included video production, Google Ads, billboards, and public transit ads. The efforts significantly increased the firm's conversion rate by 101% and generated over 600,000 impressions through an OTT television campaign, successfully driving qualified leads and boosting ROI.

Walner Law