Case Study: The Emerson boosts pre-opening rentals with Fortress

The Emerson rents 85% of units before opening with Fortress

The Emerson, an apartment complex in Madison, Wisconsin, faced the challenge of differentiating itself in a competitive downtown rental market to attract young professionals. They partnered with Fortress to create an online presence that would communicate their unique offering of a stress-free, active lifestyle.

Fortress developed a comprehensive branding strategy, including the name 'Emerson' itself, and built a stunning, mobile-responsive website with integrated resident services. The solution also included a robust social media marketing campaign. This strategy delivered over 2 million impressions and resulted in 85% of units being rented prior to the building's opening, a success the client described as exceeding expectations.

The Emerson