Case Study: Oetee achieves a stronger brand and modern website with Fortress

Oetee transforms its brand and website with Fortress in a 12-year web development partnership

Oetee, a design and fabrication studio, needed a website that better showcased their capabilities to attract more business. This required a complete overhaul of their communication strategy. They partnered with Fortress to tackle both the brand strategy and the web design challenge.

Fortress first conducted a proprietary Brandstorm exercise to define Oetee's brand voice, resulting in a comprehensive brand book. They then designed and developed a dynamic, mobile-first website featuring strategic animations and an intuitive interface. The new site effectively highlights Oetee's portfolio and is optimized for SEO, leading to increased organic traffic and providing a seamless, engaging experience for users.

Oetee