Case Study: Kevin Hart drives awareness for childhood obesity with Fortress’s Rumble With Hart brand

Kevin Hart launches a digital charity movement with Fortress

Kevin Hart, the actor and comedian, sought to raise awareness and funding to combat childhood obesity in America. He partnered with Fortress to create a brand and digital presence for his new fitness movement, which required a strategy to generate attention for its events and fundraisers.

Fortress created and launched the Rumble with Hart brand, overseeing all branding and digital aspects. This included developing a landing page designed to generate hype and simplify the event registration and donation process. The solution successfully brought Kevin Hart's vision to life, establishing a digital hub for his charitable movement.

Kevin Hart