Case Study: Kaplan Law Firm Simplifies Student Loan Marketing with Fortress

Kaplan Law Firm drives 1.5K website form submissions with Fortress

Kaplan Law Firm, a Chicago-based legal practice specializing in student loans and bankruptcy, faced challenges with an outdated website and inadequate brand representation, which limited their ability to reach clients. Partnering with Fortress, the firm sought a comprehensive solution including website design and development to modernize their online presence and establish their founder as a leading authority.

Fortress implemented a complete rebrand and developed a custom, SEO-driven website with clear content and high-quality videos. Their digital marketing strategy targeted cities with high percentages of recent graduates. This solution delivered significant results, including 1.5K website form submissions, over 1K calls from the new site, and a 26.8% click-through rate for a key keyword, successfully positioning the firm for growth.

Kaplan Law Firm