Case Study: Adria builds a standout luxury apartment brand with Fortress

Adria drives 9.1K new website users with Fortress

The customer, Adria, a new luxury apartment building in Madison, Wisconsin, required a comprehensive brand and online identity built from scratch. Their challenge was to create a lasting strategy that met the gravity of the endeavor, leaving no questions unanswered for their target market. They partnered with Fortress for branding and web development services.

Fortress developed an unmistakable brand identity for Adria, which included a name, logo, and a user-focused, highly functional website. The solution successfully communicated the property's key differentiators. As a result, the new website attracted over 9,100 users since launch, with an impressive 66.1% engagement rate and an average of 1,000 new users per month from organic search.

Adria