Case Study: Kaeser & Blair achieves lower costs and higher dealer satisfaction with Fortra

Kaeser & Blair, Inc. Makes Lower Costs and Higher Dealer Satisfaction a Specialty

Kaeser & Blair, a 110‑year‑old provider of advertising specialties that sells exclusively through third‑party dealers and processes about 120,000 orders a year (roughly $75M in revenue), faced growing operational bottlenecks from paper‑based order handling. Reliance on physical documents meant lost time finding files, duplicated copies, and “runners” delivering paperwork, which delayed responses to dealers and increased costs.

Kaeser & Blair implemented HelpSystems’ Webdocs to scan, index and store paper documents, emails and reports (with barcode capture and Outlook integration) and make them accessible via a standard web browser or an “easy button” from legacy screens. The change cut the number of runners by one‑third, eliminated time spent hunting for lost documents, sped dealer responses, improved customer satisfaction, and paid for itself within a few months with further gains expected as more records are added.

Kaeser & Blair

Ed Jessie

IT consultant