Case Study: Thursday boosts app downloads by 50% with Fortnight Studio

Thursday boosts app downloads 50% in 4 weeks with Fortnight Studio

Thursday, a UK-based dating app, needed to revamp its brand and digital experience to better reflect its playful nature and support its growth after a significant funding round. Their existing branding was considered too safe and did not effectively communicate their mischievous personality. Fortnight Studio was engaged to help develop the brand and overhaul the user experience for both their mobile app and website.

Fortnight Studio conceptualized a new brand identity through new colors, a set of aphrodisiac-inspired characters, and provocative illustrations. This new visual direction was then applied to create a highly engaging website and to redesign the app's UX/UI, including optimized user flows and animated transitions. The work by Fortnight Studio resulted in overwhelmingly positive feedback and increased Thursday's app store downloads by 50% within just four weeks of the update.

Thursday