Case Study: New Era achieves faster, more efficient NFL fulfillment with Fortna

Enters a New Era of Growth with NFL License

New Era, the headwear brand known for MLB and NFL caps, faced a sudden doubling of volume after becoming the official NFL headwear provider. Its existing outsourced distribution operation was already near capacity, and with only six months to expand without disrupting ongoing service, New Era turned to Fortna and Menlo Worldwide for help.

Fortna developed an integrated operations design and retrofitted the existing facility with velocity-based storage, dynamic pick cells, a value-added services area, a round-robin packing area, a shipping sorter, and FortnaWCS™ warehouse control software. The result was a 312% increase in picking productivity, orders fulfilled in hours instead of days, over 97% accuracy, and a 30% reduction in operating expense, with ROI achieved in 1.5 years—six months ahead of plan.

New Era

Jeff Holker

Director of Operations